brand identity & web design - Bri Macdonald

  • Bri’s work is all about creating homes with heart- layered, lived-in, and deeply personal. I built her brand and website to reflect that same energy: warm, feminine, and thoughtfully curated. From a soft, nostalgic color palette to elegant typography and whimsical design details, every element was crafted to feel like an extension of her signature style. Check out her site here

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lookbook - la flamme

  • Created a lookbook for the campaign La Flamme, featuring Cailin Russo lensed by Jorden Keith.

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CAMPAIGN- organic cotton

  • Serving as both photographer and creative director, for the launch of an organic cotton panty line with We Are HAH. This comprehensive initiative included designing all digital marketing materials and managing their execution. Shot in the picturesque South of France, has resulted in the organic cotton panty becoming the top-selling product within the brand's portfolio.

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lookbook - Malade D’Amour

  • A curated exploration of minimalist, sensual lingerie captured on film. As the art director, I orchestrated an intimate lookbook and designed printed materials that evoke the feeling of being “Love Sick”. Lensed by Matthew Comer, Off The Rails Magazine

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PHOTOSHOOT - postcards from Paris

  • Romantic, timeless photography for We Are HAH’s signature lingerie collection. From meticulously scouting and casting to orchestrating the entire workflow of the campaign launch. Shot by Pierre Touissant in Los Angeles.

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promotional campaign - lucky you 11/11 sale

  • Led the creative and art direction for We Are HAH's "11/11" Sale, orchestrating the seamless execution of all omnichannel marketing initiatives. Renowned photographer Brook Olimperi, known by the moniker FilthyMouth, expertly lensed the campaign.

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social campaign - highland park

  • Directed the production and creative strategy for Martyn Lawrence Bullard’s Highland Park social campaign

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film photography

  • Producing, ideating and editing various forms of content on 35mm.


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ecommerce photoshootS

  • I have curated and produced over 70 e-commerce photoshoots, featuring lingerie, apparel, and swimwear, both on location and in studio settings.


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video campaigns

  • Producing, ideating and editing various forms of compelling video content for major launches, promotions, and other significant initiatives.


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campaign collaboration- eye of the tiger

  • We Are HAH and Discovery joined forces to craft a captivating collection of swimwear, lingerie, and sleepwear, committed to the conservation of wild tigers. I orchestrated all visual elements of the marketing campaign, overseeing website design, advertising materials, social media content, and email campaigns.

    Lensed by Arto Saari

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PHOTOSHOOT - hers, his & theirs pajamas

  • Co-created a photo campaign with photographer Alexa King for the launch of unisex pajamas called Hers, His & Theirs. Showcasing all different forms of love.

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